The effective sharing and distribution of information is a focal point in the promotion of sports. Media is instrumental in engaging the broad public interest in sports and provides wider coverage and promotion of sporting events.
Promoting sports as a part of a healthy lifestyle and encouraging the participation of all
- Activating public support for and participation in sports; creating information portals and conducting communications outreach, community forums and sport introductions
- Sporting event bid and promotion services, including marketing and promotion of a city’s candidacy for regional and international events
- Developing relevant messages for consumers and stakeholders.
- Justifying marketing investment with tangible metrics